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October 28, 2019

Predicting the needs, wants, and fears of your employees could be as easy as understanding the predictive analytics of your 401(k) plan!

If you want to predict the wants, needs and fears of participants when it comes to retirement planning, look into the potential of predictive analytics.

The use of “big data” (a bite-size term often used instead of the nerdier “predictive analytics”) is helping to steer plan sponsor actions towards enhancing 401(k)

participant outcomes and providing insights into consumer behavior. But what’s the best way to jump on this moving train and, more importantly, what does it all mean?

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Securities offered through Purshe Kaplan Sterling Investments, Member FINRA/SIPC. Headquartered at 18 Corporate Woods Blvd., Albany NY 12211. Purshe Kaplan Sterling and TrinityPoint Wealth are not affiliated companies. NOT FDIC INSURED. NOT BANK GUARANTEED. MAY LOSE VALUE, INCLUDING LOSS OF PRINCIPAL. NOT INSURED BY ANY STATE OR FEDERAL AGENCY.

This information was developed as a general guide to educate plan sponsors and is not intended as authoritative guidance or tax/legal advice. Each plan has unique requirements and you should consult your attorney or tax advisor for guidance on your specific situation.

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